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December 8, 2019

Magic Leap in trouble? Report says only 6,000 AR headsets sold in first 6 months

Magic Leap is reportedly in trouble as its $2,295 Magic Leap One Creator Edition sold only 6,000 units in its first six months, according to The Information.
Source: Digital Trends VR

December 7, 2019

Ryan Reynolds Buys The Peloton Lady a Drink

This is the kind of advertising that would make Don Draper and Peggy Olson salivate.

We recently talked about the Peloton Lady and the ad for the stationary bike that took the internet by storm… by accident.

But what has happened next in the internet narrative is as surprising as it is ingenious:

For his own gin brand, Aviation, actor Ryan Reynolds brought the infamous Peloton Lady back but this time, for a drink (or two) with her friends. The entire spot is built around what we all know about the original Peloton ad. Virality on top of virality.

Here is the original ad:

We’ve written about Ethos, Pathos, and Logos the three modes of persuasion in advertising. This definitely qualifies as pathos or empathy.

The whole world felt for the Peloton Lady after her husband bought her a stationary bike for Christmas. The implication of pressuring her to take better care of herself, even though she seemed to be in great shape, plus the crazed frightened look in her eye…

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Source: NoFilmSchool

December 6, 2019

Digital Trends Live: Uber’s assault problems, iPhone location-data leaks, more

On this episode of Digital Trends Live, we break down the biggest tech stories, including the iPhone 11 location-data controversy, Qualcomm’s team-up with Pokémon Go’s creators, Uber’s sexual assault problem, and more.
Source: Digital Trends VR

December 6, 2019

'Parasite' Editor Jinmo Yang Teaches Us How to Edit Without Coverage

Parasite is connecting with audiences everywhere. Editor Jinmo Yang explains how he and Bong Joon-ho cut together this massive hit.

When you ask someone to describe Bong Joon-ho’s Parasite, chances are they’ll trail off a bit and end up saying, “You just have to see it.”

The genre-bending film defies even the most diligent attempts to classify it.

It’s a thriller. It’s a dark comedy (or is it a tragicomedy?). It’s satire. It’s an arthouse autopsy of class warfare that transmogrifies into a cunning revenge story. It’s an upstairs-downstairs story turned upside-down.

However you spin it, Parasite is a massive hit.

The South Korean film had the highest-grossing opening weekend of all time for a foreign-language film in the U.S. and has earned more than $100 million at the international box office. At a time when much of the world is reckoning with economic inequality and social mobility, Parasite has struck a nerve.

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Source: NoFilmSchool

December 6, 2019

The Reliable RØDE VideoMic NTG Combines Must-Have Features

The RØDE VideoMic NTG is designed to be everything a filmmaker needs both on camera and over USB.

There are two main scenarios in which a filmmaker who isn’t a dedicated sound recordist will need to own a microphone.

The first is when a mic is needed on camera. Even if you are running dual-system sound, you always want something nice on the camera as an extra backup microphone just in case everything else goes wrong.

The other is when you need scratch VO in an edit session or when recording your podcast locally, in which case you’d benefit from a good USB microphone.

The VideoMic NTG from RØDE is designed to be both your on-camera microphone and your USB microphone, in one affordable little unit.

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Source: NoFilmSchool

December 6, 2019

'The Last of Us' and How to Write Great Video Games

The Last of Us is one of the most compelling storytelling experiences of the past decade. And it’s a video game. What makes the story so powerful?

It used to be that video games got no love when it came to storytelling. But as the medium gets more and more respect, we’re starting to champion the games that truly envelope the player in a new world with new experiences.

One of these games is The Last of Us.

This post-apocalyptic story puts two people trying to cross the United States together. One a surrogate father, the other a replacement daughter.

Both with the desire to survive.

So how does a video game become one of the most engaging stories in modern society?

Lessons from the Screenplay sat down with the minds behind the game and chatted.

See their analysis and let’s go over some crucial details.

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Source: NoFilmSchool

December 6, 2019

How Are These Three Notable Ads Crushing the Holidays?

Three viral advertisements have taken the holidays by storm and put their companies at the forefront of everyone’s mind. Here’s how.

It’s the holiday season. That means holiday sales events, and big ad spends.

The best commercials these days have stories that compel you to share them with others.

The best commercial directors know how to deliver those stories.

In a really weird twist, some companies shoot their shot and miss… but miss so wide that they go viral anyway!

Today we’re going to take a look at the three biggest holiday commercials that debuted this year and what they can teach you about creating content that cuts through the noise.

Bring tissues because some of these get heavy!

How 3 Viral Commercials are Disrupting the Holidays

First up, let’s take a look at a company unafraid to take risks in marketing. Nike has had a noisy 2019. They ran a Colin Kaepernick advertisement that helped shoot their stock through the roof.

And they’re keeping their socially conscious advertisements coming with their “Carry Me” campaign.

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Source: NoFilmSchool

December 5, 2019

Qualcomm and Niantic to partner on a next-gen augmented reality headset

Qualcomm and Niantic have announced a multi-year partnership that will see the two companies build a reference design augmented reality headset that blends hardware, software, and cloud computing.
Source: Digital Trends VR

December 5, 2019

Find Yourself at the Intersection of Business, Lifestyle, Tech, and Culture with a 2020 SXSW Interactive Badge

Atmosphere - 2019 - Photo by Tico Mendoza

Since its inception, the SXSW Conference & Festivals has been bringing individuals across various fields, industries, and backgrounds to Austin, Texas to see what happens when so many so many different aspects of life and culture converge. From March 13-22, 2020 attendees will experience 10 days of unexpected discoveries as they venture to conference panels, film screenings, music showcases, exhibitions, and more.

While the Platinum Badge grants primary access to all of SXSW, an Interactive Badge unlocks primary access to Interactive and Convergence Track sessions, Keynotes, Featured Speakers, mentor sessions, workshops, networking meetups, and exhibitions as well as the Comedy Festival. Secondary access will be granted to all Film and Music sessions, Keynotes, and Featured Speakers as well as any Film Festival Screenings and Music Festival Showcases.

“The conference provides an exclusive forum for everything from learning how to become a better marketer to getting funding for your tech startup to networking with potential business partners or colleagues.” — Entrepreneur

Conference Keynotes and Tech Sessions

With 22 Tracks of Conference programming that include eight Interactive Tracks and ten Convergence Tracks there is something at the SXSW Conference for everyone. Your Interactive Badge grants you access to all the sessions within these tracks to hear from world-class speakers and thought leaders.

For 2020, we have announced initial KeynotesRoger Waters, Erin Lee Carr, Kim Gordon, and Reggie Fils-Aimé – as well as Featured Speakers including The Bon Appétit Test Kitchen chefs, Sophia Bush; Ray Dalio, Tommy Hilfiger, Curtis “50 Cent” Jackson, Chip and Joanna Gaines, Robert Rodriguez, and more. Stay tuned to SXSW News as more speakers, mentors, special events, and more are announced throughout the season.

To get a taste of what’s in store for March, explore past speaker presentations including Alexandria Ocasio-Cortez, Trevor Noah and the Daily Show News Team, and Esther Perel. Watch Keynotes from the likes of Instagram Founders Kevin Systrom and Mike Krieger with Josh Constine, CMO of Endeavor Bozoma Saint John with Ashley Graham, and more over on our YouTube channel.

Celebrate the Latest Tech Achievements

SXSW also hosts a variety of awards to celebrate the diverse field of industries represented by speakers and attendees. Grab a seat to watch startups battle it out at the SXSW Pitch competition. Learn about the newest advancements in the realm of tech at the Innovation Awards.

Honor the best individuals and organizations who are making a difference in their communities during the Community Service Awards. Channel your inner architect as you watch the public space design competition Place by Design unfold before your eyes. Or perhaps a more literary approach is what you seek, in which case, be sure to attend the Interactive Innovation Awards to hear about the winner of the David Carr Prize.

Network with Industry Leaders

An Interactive Badge provides valuable opportunities to interact with other attendees and speakers outside of Conference sessions.

Mentor Sessions offer one-on-one coaching by professionals from all areas of the tech, film, and music industries. These hand-picked mentors come from a variety of notable companies including Google, Microsoft, IFC Films, HBO, Condé Nast Entertainment, and Interscope Records. Advance registration is required so stay tuned for more information on how to RSVP coming in January 2020.

New for 2020, SXSW has upgraded Professional Development to its own track. As part of the Conference, Professional Development will feature learning and accreditation opportunities across the range of industries represented at SXSW. From Continuing Legal Education credits to cloud services workshops, this track provides in-depth and specialized education. Come boost your professional credentials and leave with the documentation to prove it.

Beyond the Conference, meet attendees and companies from the world of tech in person at the Trade Show. The Trade Show is the hands-on, experiential showcase that brings the conference conversations to life – in no other place at SXSW will you find this many creative businesses and organizations together in one place.

Meetups and parties also provide networking opportunities for tangible take away that maximize your time in Austin.

Attend SXSW 2020

Join us for SXSW from March 13-22, 2020. Check out how to attend, plan your housing, and stay up-to-date on SXSW 2020 news.

SXSW values fostering creative and professional growth for students, artists, and industry professionals alike. Currently enrolled students may apply to purchase a SXSW Badge at a special discounted price.

Wanting to attend but still need clearance from your company? We put together a handy, form letter with event statistics to use as a resource to convince your boss to send you to Austin in March.

Register early for the best savings of the season and hotel availability. See you in March!

Follow us on Facebook, Twitter, and Instagram. and SXSW News for the latest SXSW coverage and announcements.

Register Now

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Featured Image by Tico Mendoza

The post Find Yourself at the Intersection of Business, Lifestyle, Tech, and Culture with a 2020 SXSW Interactive Badge appeared first on SXSW.

Source: SxSW Interactive

December 4, 2019

Nominate your top tech of the year for Digital Trends’ Readers’ Choice Award

We want to hear from you. What’s your favorite tech of the year? Our Readers’ Choice poll lets you nominate your fav and tell us why it’s the love of your life.
Source: Digital Trends VR