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August 13, 2017

How to Create a Long Exposure Video Effect in After Effects

Pulling off long exposure photos is relatively easy, but doing so with video is another story.

One of the first still camera “tricks” you learn as a photographer is how to create light trails using long exposures. All you do is crank up your shutter speed to five or six seconds (or whatever works), adjust your aperture accordingly, and boom, you’ve got some nice light trails streaking all along some random freeway. But can you achieve the same effect with video? Totally, but you’ll need to head into post to do it.

Photographer/cinematographer Dan Marker-Moore, known for his iconic time-slices, created a video for Toyota that employs this interesting long exposure video effect, and in the tutorial below, he shows you how he did it using nothing more than standard Adobe After Effects tools—no plug-ins required.

And here is the completed ad for Toyota so you can see the effect in real-time:

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Source: NoFilmSchool

August 12, 2017

Watch: A List Stephen King's Favorite Horror Films

What kinds of scary movies does the King of Horror watch?

Stephen King is a maniac. He has not only written hundreds of published works, making him one of the most prolific writers of all time, but he has managed to scare the bejesus out of his readers for well over 40 years with his dark and twisted contemporary horror/sci-fi/fantasy works. But he’s not only renowned in the literary world. He has made an indelible mark in the film industry with 64 of his novels and short stories being adapted into some of the most iconic horror films in history, including Carrie and The Shining. (Fun fact: The Shawshank Redemption was adapted from his 1982 novella Rita Hayworth and Shawshank Redemption.)

It makes you wonder what kinds of scary movies catches the attention of such a well-respected and aptly nicknamed author like the King of Horror. Well, Fandor has put together a list of a bunch of his favorite spooky flicks in the video below:

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Source: NoFilmSchool

August 11, 2017

Weekly Rewind: Fitbit deals, a fat-burning wearable, a mind-controlled game

In the tech world, a lot happens in a week. So much news goes on that it’s almost impossible for mere mortals with real lives to keep track of it. That’s why we’ve compiled a quick and dirty list of the top tech stories from this week.

The post Weekly Rewind: Fitbit deals, a fat-burning wearable, a mind-controlled game appeared first on Digital Trends.

Source: Digital Trends VR

August 11, 2017

Streamline Motion Graphics, VFX, and VR with MAXON Cinema 4D

With MAXON Cinema 4D, you can produce high-end motion graphics.

The next generation of MAXON’s professional 3D application delivers both great tools and enhancements artists can put to use immediately and provides a peek into the foundations for the future. Scheduled to ship in September of 2017, Cinema 4D R19 includes new features to streamline motion graphics, VFX, and VR content creation workflows.

Powerful developments have been made to viewport performance, a new Sound Effector has been added, and additional features for Voronoi Fracturing have been introduced to the MoGraph toolset. The release also includes a new Spherical Camera, the integration of AMD’s ProRender technology, and more.

It’s designed to serve individual artists as well as large studio environments.

Designed to serve individual artists as well as large studio environments, Release 19 offers a fast, easy, stable, and streamlined workflow to meet today’s challenges in the content creation markets—especially general design, motion graphics, VFX, VR/AR, and all types of visualization.

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Source: NoFilmSchool

August 11, 2017

How Many Movies Did 'Game of Thrones' Rip Off in its Most Epic Battle Yet?

Here’s a drinking game that Tyrion Lannister could get behind.

[Caution: Spoilers for Game of Thrones Season 7 Episode 4 below.]

As one of our top in-house, self-diagnosed Game of Thrones addicts, I have to admit that I had been a little disappointed by the pace of Season 7. For the first time, I found my mind wandering during heavily expository episodes. That is, until…the battle. Showrunners call it “The Loot Train Battle,” but that doesn’t nearly describe just how extraordinary it was.

We’ve already covered how the incredible battle was created, but just why was it so darned satisfying?

One of our favorite video essayists, Nerdwriter, makes a strong case that it’s because almost every scene within the battle would have been comfortingly familiar to any respectable geek. In his latest work, Nerdwriter lives up to his name by proving with cinematic evidence that almost every scene within this battle was plucked from another movie—and some of the sources may surprise you.

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Source: NoFilmSchool

August 11, 2017

The Daily Chord Weekly Recap – Friday, August 11

Chaos at music festivals in 2017 continues to make news this week. Live Nation and Warner Music released positive financial reports. Glen Campbell’s passing led to memories of his extraordinary work. The Daily Chord keeps tabs on the big stories in the music world and shares six links each weekday. Subscribe to our email blast for the headlines.

Monday, August 7

Tuesday, August 8

Wednesday, August 9

Thursday, August 10

Friday, August 11

The post The Daily Chord Weekly Recap – Friday, August 11 appeared first on SXSW.

Source: SxSW Music

August 11, 2017

Watch: What Soderbergh Does to Give Color the Power of Transformation

For a filmmaker who has worked in almost every genre, Steven Soderbergh tends to favor one approach to color. This video breaks it down.

Steven Soderbergh is a chameleon who’s able to turn out big-budget studio fare and experimental low-budget one-offs with equal skill. When you also consider the fact that he frequently acts as his own DP (under the pseudonym “Peter Andrews”), it shouldn’t be surprising that Soderbergh is a director for whom color as a cinematic property is a big deal.

This video from Fandor breaks down just how the director uses hues in his various films.

Soderbergh is a director who employs “striking, strong color casts, with the whole frame often saturated with one particular hue.” He lives within families of colors and does so for different reasons.

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Source: NoFilmSchool

August 11, 2017

Photography: Japan x Google Pixel

Photography: Japan x Google Pixel

With the rumors and speculation about the Google Pixel 2, I thought I was appropriate to revisit this incredible phone. In case you’ve missed our review of the Google Pixel earlier this year. One thing you should take away from this phone is the camera, rocking a 12.3-megapixel for the rear, you are equipped with a solid piece of hardware and software. Let’s explore Japan with Quebec-based Art Director Jvstin Bechard and learn about his experience.

Jvstin Bechard is an art director living close to me in Quebec, Quebec, Canada. You should definitely follow his work on Behance where you can find different projects going from art direction and branding.

This year I decided to travel to Japan during my vacation and experiment photography with the Google Pixel. Japan is a graphically beautiful country with all its lights and signs throughout the streets. I took photos around various cities that you will discover later. I edited my pictures on the Pixel too with the Google Snapseed application. It was an amazing trip and I hope you will enjoy it as much as I did with the images below. Let’s start with the famous capital, Tokyo. Irasshaimase!

Photo Gallery

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Aug 11, 2017

Source: Abduzeedo Photography

August 10, 2017

Ideo partners with NYC to help flooding victims bounce back from storms

IDEO is an international design firm that usually focuses on product design and consumer experiences. Now the company is using design thinking and innovative technologies to help flood victims in advance of hurricane season.

The post Ideo partners with NYC to help flooding victims bounce back from storms appeared first on Digital Trends.

Source: Digital Trends VR

August 10, 2017

Showcase Application Tips from the SXSW Music Festival Team

2012 SXSW Showcasing Artist Hanato Chiruran

The SXSW Music Festival is an iconic music industry event taking place every March in Austin, Texas. Last year, SXSW received 7,049 Showcase Applications, and more than 2,000 Showcasing Artists performed at SXSW 2017. We asked the SXSW Music Festival team to share good advice and also to give artists an idea of what they are looking for in showcase applications that they review. These tips are intended to help the community of musical artists that are applying to SXSW so that they can best represent themselves in their applications.

Showcase Application Tips

Apply Early

“Let’s face it, who doesn’t want to be ahead of the game. Artists applications are evaluated in the order received. It’s in your favor to catch us with fresh ears and surprise us with your music. While we do listen to thousands of band applications, we still do some serious, deep dives into your project.

The earlier you apply, the sooner you will hear from us. This allows you more time to plan, raise money, seek potential funding and sponsors, promote, and make it to Austin, Texas in March. You bring our festival to life, so don’t wait too long to apply because we’re more than anxious to start booking. Remember, apply early before the final deadline on October 20, 2017.” – Alicia Zertuche, Senior Music Festival Programming and Visa Specialist

Be Thorough

“There are good reasons why we ask for each piece of information in our showcase application. Information about the shows you’re playing helps us determine if you will have an audience at SXSW. We look at all of your social media channels to see how you are engaging your fanbase. Your SXSW goals and recent career developments help us determine how you will add to the festival.

Providing all available links to your music helps us make a better assessment of your sound. Links to your recent and notable press show that people are taking notice of you. And we need to know if you have a team behind you and how to contact them. So, take your time, think about your answers, and double check everything (especially links). We take a holistic approach when evaluating applicants and everything counts.” – Rory Burbeck, Music Festival Programmer

Be Thoughtful About Your Goals and Promo Plan

“Everyone wants world domination, but knowing specifically what you hope to gain from a potential SXSW showcase (i.e. find a manager, agent, tour opportunities, press for your new record, build relations with a particular regional sector of the industry) helps us better understand where you are in your career. It also demonstrates that you have realistic goals and intend to treat the experience as a professional opportunity.

It’s good for you to think about this in advance so if you are selected to play, you will have already started the framework for how to make the most of your experience. If you put that you want to party… well don’t we all? Think bigger than that.” – Stacey Wilhelm, Senior Manager Music Festival

Stay Current on Social Media

“It’s possible your application may not be opened for some time before being reviewed as we make our way through the 7,000+ applications we receive. As a result, it’s vital you keep your social media accounts and pages up-to-date so we can look at career developments since you originally applied. This is especially important for artists that have released new music, announced a tour, or picked up new press since their application.” – Casper Mills, Music Festival Programmer

Apply to Showcase at the 2018 SXSW Music Festival

The initial application fee for Showcasing Artist applications will be $35. The early deadline to apply is Friday, September 8. After this deadline, the application fee will raise to $55. The final application deadline is Friday, October 20.

Apply Now

In addition to being a great time to apply to showcase, now is also the best time to register to attend SXSW 2018 and book your hotel while there are still great downtown rooms available.

Hanato Chiruran – Photo by Akash Kataria

The post Showcase Application Tips from the SXSW Music Festival Team appeared first on SXSW.

Source: SxSW Music