May 15, 2020
Confused about the streaming service? Let’s clear things up.
When AT&T agreed to pay $108.7 billion to acquire Time Warner (not the cable company), the telecom giant essentially became a media company. Time Warner was the parent company to a boatload of properties including Turner Broadcasting, which owned CNN, Cartoon Network, HLN, TBS, TNT, TCM, and TruTV—even the sports website Bleacher Report.
The deal also landed them HBO and Warner Bros., the studio behind DC Entertainment. And that deal was separate from AT&T’s buyout of Otter Media, an OTT platform with Crunchyroll and Rooster Teeth under its umbrella.
So yeah, AT&T owns a lot of content.
Enter HBO Max, a standalone streaming service that aims to compete with the likes of Apple, Amazon, Disney+, Hulu, and Netflix.
What is HBO Max?
After the merger, AT&T rebranded Time Warner as WarnerMedia to steer away from any image and confusion issues with Time Warner the cable company, who is also in the midst of a brand change to Spectrum after being bought by Charter Communications.