It’s always honorable seeing brands like Hasselblad create initiatives to celebrate women at making their mark into the photography industry and that is pretty male-dominated. They are back with Hasselblad Heroines that will be kicking off the second-year installment on 8 March 2020, International Women’s Day. For 2020, they will be featuring seven (7) photographers and we have taken the liberty to feature them here. By putting a spotlight on these talented creatives, Hasselblad Heroines hopes to encourage the next generation of female photographers to go against the grain and bring their creative visions to life.
In their words
Hasselblad proudly continues its second year of Hasselblad Heroines, which highlights various female photographers making their mark in the photographic industry. Kicking off the second-year instalment on 8 March 2020, International Women’s Day, is the first Hasselblad Heroine Swee Oh. Through weekly spotlights over a total of seven weeks, each Heroine will share their experiences in their career, challenges in a typically male-dominated industry, and inspiration in their art through short video interviews.
By Swee Oh
By Chiara Zonca
Last year we received a resoundingly positive response to the Hasselblad Heroines series, and we want to continue celebrating artists who represent true creative ingenuity. Since its inception nearly eighty years ago, Hasselblad carries a vested interest in the growth and development of the photographic arts and the nourishment of diverse and innovative creators
Marketing Manager Bronius Rudnickas
Founded in 1941, Hasselblad is one of the leading manufacturers of digital medium format cameras and lenses. True to its Scandinavian heritage, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality and extremely high performance. For over half a century, Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the Moon – and helped shape the way we look at the world through genuine photographic artistry. Trusted by NASA and used by some of the greatest photographers in the world, Hasselblad continues to develop products that enable all types of creatives to capture their artistic vision.
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