January 31, 2020
An emerging hybrid deal structure means that filmmakers don’t have to choose between selling to a streaming platform and a theatrical distributor.
The biggest breakout success of last year’s Sundance was Lulu Wang’s The Farewell, which premiered to unanimous critical acclaim and quickly became the crown jewel of the festival’s hype cycle. Inevitably, the bidding wars ensued. Wang found herself with two enticing offers and a difficult choice to make: A24 wanted to buy her film for $6 million, and a streaming service was offering her more than double that amount to host the film on their platform.