December 6, 2019
Three viral advertisements have taken the holidays by storm and put their companies at the forefront of everyone’s mind. Here’s how.
It’s the holiday season. That means holiday sales events, and big ad spends.
The best commercials these days have stories that compel you to share them with others.
The best commercial directors know how to deliver those stories.
In a really weird twist, some companies shoot their shot and miss… but miss so wide that they go viral anyway!
Today we’re going to take a look at the three biggest holiday commercials that debuted this year and what they can teach you about creating content that cuts through the noise.
Bring tissues because some of these get heavy!
How 3 Viral Commercials are Disrupting the Holidays
First up, let’s take a look at a company unafraid to take risks in marketing. Nike has had a noisy 2019. They ran a Colin Kaepernick advertisement that helped shoot their stock through the roof.
And they’re keeping their socially conscious advertisements coming with their “Carry Me” campaign.