I stumbled across this cool Behance project by Roman Lel, a visual designer & UX designer from Ukraine. He shared an entire web & mobile experience for Boston Taxi. He conceptualized a branding with a visual identity and also with the type of illustrations that shares a resemblance with Uber. I just loved it! The experience on the other side is friendly and smooth with little interactions to complete its minimalistic approach. Lots of white negative space but it just improves the experience. Where his design shine the most is how he designed the desktop experience with each component nested into cards, really wonderful!
Web & Mobile Experience for Boston Taxi
December 27, 2018