September 21, 2018
Can vertical video have more of an impact than the landscape aspect ratio?
Since the birth of the smartphone, a battle between horizontal and vertical video has been taking place. Instead of rooting for one side, however, I think it’s worth noting that both have its pros and cons and both have areas to live and thrive in in this video age.
Let’s talk about vertical video. Before you criticize it, however, let me tell you that I used to hate when someone was recording a video on a smartphone holding it vertically (in most cases, I still hate it). But when I think about it now, it’s not always a cliche. After a decade of using these devices, the vertical aspect ratio has its own style and feel to it.
I recently met with Kelsey Brannan (aka Premiere Gal) in Warsaw, Poland to get to record a few videos together. We ended up tossing a coin to see if either I would defend vertical video or if Kelsey would. Below is our discussion where we pinpoint some advantages and disadvantages of both video orientations.