June 1, 2018
Pixar’s Jason Katz reveals the what, why, and how of successful storytelling.
VR, AR, MR, & 360 video (collectively referred to as “XR” in the industry) are becoming increasingly more popular as storytelling tools largely due to an explosion in hardware and software innovations that make the production of those media affordable and accessible to the masses. No Film School was on hand at this year’s Augmented World Expo in San Jose to explore some of the recent innovations and see what tools and techniques are out there that could be helpful for filmmakers.
On the second day, expo visitors were treated to a keynote by Jason Katz of Pixar who began his address by asking the audience to leave everything they know about immersive technology “at the door” so that we could focus our attention on the most important part of storytelling: the story. During his speech, Katz outlined five basic principles that he adheres to when crafting stories and went on to discuss the simple elegance of the three-act structure that all Pixar films use to tell stories.