March 31, 2018
How did Walt Disney manage to turn his first animated feature into one of North America’s top ten highest-grossing films of all time?
Animated films have become a mainstay of the film industry, with titles like Despicable Me 3 and Coco not only grossing nearly $2 billion dollars worldwide but receiving accolades at the Academy Awards and Golden Globes. But it wasn’t always this way. In the early days of animation (the 1910s to the late-1920s), feature-length films weren’t considered to be the major theatrical events that they are today, that is, until Walt Disney released his first feature under Walt Disney Productions in 1937, Snow White and the Seven Dwarves.
The film became a rousing success, earning almost $8 million at the international box office after its initial run. It not only received an honorary Oscar at the 11th annual Academy Awards but it impressed legendary Soviet filmmaker Sergei Eisenstein so much that he, according to Roger Ebert, called it the greatest film ever made.