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    How to Find and Own your Business Story?

    March 2, 2018

March 2, 2018

How to Find and Own your Business Story?

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Visual Storytelling Today show:

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One of the most common questions our clients ask us: how do I find and own my business story? And what are the secret ingredients to make a good business story? With this in mind, I focused this episode of the Visual Storytelling Today show on these two fundamental questions.

In this episode, our guest is Diana Yazidjian, a business storytelling expert with DFY consulting based in Montreal, Canada. Diana has extensive experience in marketing and technology helping start-ups, Fortune 500, retailers, and municipalities. She provides strategic and hands-on training on social media, brand storytelling, stand-out content and thinking like the customer.

Two great visual storytelling examples Diana mentions:

Very clever visual story by Ji Lee, Creative Lead at Facebook

Google+: New Dad

Select quotes:

If you can use visual narrative without words – you nailed it!


Visual storytelling is important than ever these days, as people are constantly multitasking


You need to stick to 2-3 persona traits and weave them throughout your story”


Other critical questions Diana answers:

  • What makes an effective business story?
  • How does the end-to-end process of creating an effective Visual Storytelling program look like?
  • Where is the future of business storytelling headed?
  • Great industry examples and actionable tips to get you started


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Source: Visual Storytelling