January 5, 2018
ShareGrid has analyzed its year and opened up a whole world of useful info for filmmakers.
Camera rental has long been an opaque area for information. You would hear anecdotal evidence like “Those lenses are hot,” or “those camera bodies just sit on the shelf,” but if you didn’t work in a rental house it was hard to know how much of that was stories and how much of it was actionable truth. Why does that info matter? Well, you are way more likely to get a deal on a camera or tool that isn’t super popular, and if you are thinking about rental income being part of your strategy for paying off your gear, knowing what is actually hot is worth investigating.
There is a whole host of new data available about what cameras people are actually using.
With the rental market moving out of individual houses and onto platforms, there is a whole host of new data available about what cameras people are actually using. We had a conversation with Brent Barbano at online rental platform ShareGrid about the company’s 2017 year-in-review to glean a few insights based on this information.