A24’s ‘The Lovers’ Woos Arthouse Box Office
May 7, 2017
May 7, 2017
A24’s ‘The Lovers’ Woos Arthouse Box Office
A weak arthouse market was brightened by “The Lovers,” a high-concept A24 release targeted at the usual older specialty demo. Azazel Jacobs, an indie veteran without a breakout film to his credit, returned to the feature world from HBO (“Doll and Em”) with “The Lovers” (A24). Its initial results put it atop the results for the weekend which saw several disappointments.
READ MORE: A24 After ‘Moonlight’: Why They’re Finally Ready To Conquer the Older Arthouse Crowd
Several top specialized distributors optimistically counter-programmed against Marvel’s May juggernaut “Guardians of the Galaxy Vol. 2,” hoping to fill the vacuum with no other wide releases to grab attention. That strategy can can launch a film like “Belle,” “Ida,” and “Far from the Madding Crowd” toward a big push in the early summer period including Memorial Day weekend.
Even if “The Lovers” never approaches that level, it is positioned to get further attention ahead of numerous new releases this coming weekend.
Also opening strong with the best revival/restoration numbers in some time was Russian director Andrei Tarkovsky’s “Stalker” (Janus) which grossed an estimated $20,000 in a single Manhattan theater.
The Lovers (A24) – Metacritic: 71; Festivals include: Tribeca, Montclair 2017
$70,410 in 4 theaters; PTA (per theater average): $17,603
Azazel Jacobs’ first film since “Terri” (2009) is the biggest opener of his career. As a long-married couple, Debra Winger shines in a comeback role opposite playwright-actor Tracy Letts (“Christine”). They each delay telling each other about their affairs and plans for divorce but reignite their sexual romance, shocking their their visiting adult son.
This comedy/drama was boosted by a strong Los Angeles Times review which helped to overcome a New York Times pan. A24 easily got strong theater placement for this older audience movie which looks to come close to the results of IFC’s similar two-hander “45 Years” late in 2015. That film, which later was elevated by Charlotte Rampling’s Best Actress nod, opened to $65,000 in three theaters over Christmas weekend. “The Lovers” is a bit shy of that for its debut. (“45 Years” ran the awards lift to over $4 million.)
A24’s second in-house production after “Moonlight,” “The Lovers” is the most likely to thrive of the week’s new releases. The substantial Saturday uptick from Friday suggests it is initially reaching its target older audience. A24 will give this off-brand title strong support.
What comes next: The next wave of big cities starts this Friday, with a steady expansion throughout May.
The Dinner (The Orchard) – Metacritic: 58; Festivals include: Berlin, Tribeca 2017
$755,348 in 509 theaters; PTA: $1,496
Weak results greeted the cross-country release of this upscale ensemble drama about two couples having a tense dinner about the fate of their two troubled sons. Anticipating mixed reviews, The Orchard wisely chose not to take the platform route and went wider from the start, also recognizing that “The Dinner” is the second Richard Gere film in the market (after “Norman: The Moderate Rise and Tragic Fall of a New York Fixer”) and the second he’s done with Oren Moverman (“Time Out of Mind”). This marked a big jump for The Orchard, which scored well last year with “Hunt for the Wider People,” with the largest break to date, more than 200 theaters more than any of their earlier films.
What comes next: Little sign that this will merit wider expansion.
Risk (Neon) – Metacritic: 71; Festivals include: Cannes 2016, Art of the Real 2017
$75,179 in 35 theaters; PTA: $2,211
One of the most talked about documentary releases of the year opened to modest results despite elevated attention.
Laura Poitras hit box office and Oscar gold with her Edward Snowden as-it-happened “Citizenfour” in late 2014. That film opened quite well in a conventional five theater platform release after a New York Film Festival launch, with a PTA of $25,000. That then went to 37 its second weekend, with a PTA over $5,000 on its way to a $2.8 million for Radius/Weinstein.
Julian Assange, like Snowden a whistleblower/cybertheft figure, marks a more controversial but less fresh subject than Snowden: Alex Gibney’s “We Steal Secrets” previously portraying him in 2013. That opened to $28,000 in four theaters and only totaled $166,000 for Focus World.
“Risk” received plenty of attention as it evolved from its Cannes premiere last year to considerable reshaping as intervening events led Poitras to revisit her subject. This helped Neon (with its second release after “Colossal” a month ago) gain media coverage. But strong reviews were less rapturous than for “Citizenfour.”
What comes next: Neon plans a steady expansion over the next few weeks before Showtime airs the film this summer.
Chuck (IFC) – Metacritic: 67; Festivals include: Venice, Toronto 2016, Tribeca 2017
$40,416 in 4 theaters; PTA: $10,104
“Chuck” with Liev Schreiber in the title role — giving some weekend showings a boost with Q & A sessions — showed a modest debut at four key New York/Los Angeles theaters. But it came with a significant 110 per cent Saturday jump that could be a sign of the film gaining some initial traction.
Boxing films have had such a rebound at least in production that now title changes are in order. IFC premiered “Chuck” at film festivals last September as “The Bleeder” (as working class boxer and “Rocky” prototype Chuck Wepner was known) but later changed the title when Miles Teller drama “Bleed for This” also appeared.
Liev Schreiber plays the fighter who knocked down Muhammed Ali in their 1975 championship bout but failed to sustain a career. He may have influenced Stallone’s iconic character Rocky. IFC bought spots on cable sports programs as part of their marketing.
What comes next: Top 25 markets this Friday, top 100 by end of the month.
3 Generations (Weinstein) – Metacritic: 48; Festivals include: Cannes 2015
$20,118 in 6 theaters; PTA: $3,353
While Weinstein successfully appealed their initial R rating, that marketing win didn’t translate into box office interest, as this long-delayed transgender family drama, produced in 2014, has been plagued with mixed to negative reviews since its 2015 Cannes debut. Elle Fanning as a teenage boy seeking parental permission to transition costars with Naomi Watts and Susan Sarandon. Despite major marketing and initial theater placement, the film failed to gain much traction. Saturday at least had a decent 56 per cent jump.
What comes next: The expansion starts this Friday.
Like Crazy (Strand) – Metacritic: 67; Festivals include: Cannes, Mill Valley, Chicago 2016
$(est.) 6,000 in 2 theaters; PTA: $(est.) 3,000
Italian comedy/dramas used to be a mainstay of American art houses, but in recent years few films at all have seen much domestic action. This one directed by Paolo Virzi is set in an Italian asylum and features two contrasting female patients. Strand scored dates at Manhattan’s subtitle-friendly Lincoln Plaza and IFC Center, with minor results.
What comes next: Los Angeles follows on Friday.
A Woman’s Life (Kino Lorber) – Metacritic: 74; Festivals include: Venice, Toronto 2016
$11,513 in 2 theaters; PTA: $5,742
Stephane Brize (“Measure of a Man”) has been gaining stature among French directors and getting steady release in U.S. theaters. His latest, based on novelist Guy de Mauppasant’s 19th-century story of a wealthy woman’s affair, also opened at two Manhattan locations to favorable reviews and middling business.
What comes next: It opens in Los Angeles next week.
Mr. Chibbs (Abramorama) – Festivals include: Montclair 2017
$3,640 in 1 theater; PTA: $3,640; Cumulative: $7,520
The afterlife of NBA star Kenny Anderson and his tough times adapting post-retirement are chronicled in this documentary which opened in two New York theaters to a five-day gross that comes from only at 60-seat theater at the IFC Center.
What comes next: This will see niche dates ahead particularly in areas associated with its subject.
Julian Schnabel: A Private Portrait (Cohen) – Metacritic: 40; Festivals include: Tribeca 2017
$(est.) 4,500 in 3 theaters; PTA: $(est.) 1,500
Painter Julian Schnabel has made movies, appeared in them and now is the subject of a documentary solely about him. It opened in New York and Los Angeles to minimal results with mostly negatives reviews.
What comes next: This doesn’t look to hold much more than minor interest.
Stalker (Janus) (reissue)
$19,785 in 1 theater; PTA: $19,785
Andrei Tarkovsky’s 1979 Italian-made masterpiece gets reissue treatment with an initial strong result at New York’s Film Society of Lincoln Center.
What comes next: This strong gross should get this reissue attention beyond the normal revival circuit.
Also on Video on Demand:
Burden (Magnolia/Tribeca 16) – $(est.) 3,000(est. in 2 theaters
Take Care (The Orchard/Tribeca 17) – $(est.) 2,800 in 2 theaters
This Is Not What I Expected (Well Go USA/China) – $140,000 in 36(est.) theaters
Love Off the Cuff (Asia Releasing/China) – $(est.) 140,000 in 47 theaters
Obit. (Kino Lorber)
$13,386 in 3 theaters (+1); PTA: $(est.) 4,666; Cumulative: $54,386
Los Angeles added theaters for this documentary about the death notices section of the New York Times, with a strong local review making it a modest success.
Bang! The Bert Berns Story (Abramorama)
$4,830 in 2 theaters (+1); PTA: $2,415; Cumulative: $16,297
Los Angeles added to the initial New York date for some sampling for this documentary about an important but lesser known 1960s rock figure.
Ongoing/expanding (grosses over $50,000 in under 1,000 theaters)
The Lost City of Z (Bleecker Street) Week 4
$1,062,000 in 815 theaters (-51); Cumulative: $6,644,000
Pulling ahead of Bleecker’s “Captain Fantastic,” this adventure tale in partnership with Amazon will soon top all of Bleecker Street’s releases other than their break out “Eye in the Sky.”
The Zookeeper’s Wife (Fox Searchlight) Week 6
$539,715 in 655 theaters (-342); Cumulative: $15,808,000
Holding on after an accelerated wider run, this won’t quite reach last spring’s top specialized release “Eye in the Sky” (over $19 million) but has led 2017’s limited releases to date. (Fox Searchlight’s wider crossover hit “The Gift” continues to expand its margin ahead of this).
Norman: The Moderate Rise and Tragic Fall of a New York Fixer (Sony Pictures Classics) Week 4
$481,467 in 125 theaters (+78); Cumulative: $1,095,000
Continuing to show decent response as it expands, and more impressive against the much wider opening in many of the same theaters for star Richard Gere‘s “The Dinner,” this continues on a pace to be SPC’s biggest-grossing release in a year — it needs to hit $3.3 million.
Their Finest (STX) Week 5
$420,000 in 323 theaters (-7); Cumulative: $2,450,000
This London World War II story starring Gemma Arterton is holding steady with nearly the same theater count. If STX can hold theaters, this still might see a good chunk of gross ahead.
Colossal (Neon) Week 5
$200,200 in 242 theaters (-84); Cumulative: $2,501,000
In week five, Anne Hathaway’s indie genre flick continues to decline more quickly than expected, with a PTA now under $1,000.
A Quiet Passion (Music Box) Week 4
$156,554 in 79 theaters (+34); Cumulative: $488,488
In a promising sign for Terence Davies’ Emily Dickinson biopic, despite a significant addition of theaters the PTA stayed close to $2,000 (it was a little over last weekend). That suggests both room for more expansion as well as a chance of holding in at those already playing.
Your Name. (FUNimation) Week 5
$(est.) 85,000 in theaters (-55); Cumulative: $(est.) 4,650,000
Quietly this Japanese animated worldwide smash has managed a very strong domestic take outside the usual distributors.
Citizen Jane: Battle for the City (IFC) – $44,000 in 20 theaters; Cumulative: $132,252; also available on Video on Demand
Chasing Trane: The John Coltrane Documentary (Abramorama) – $27,715 in 15 theaters; Cumulative: $150,762
Tommy’s Honour (Roadside Attractions) – $18,825 in 35 theaters; Cumulative: $533,355
Frantz (Music Box) – $13,064 in 20 theaters; Cumulative: $838,623
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Source: IndieWire film